Dell Norris pricing

One plan. Pay for meetings, not promises.

$450/mo covers the platform, research, inbox copilot, video personalization, and campaign management. $250 per qualified meeting actually held. You only pay for performance that lands on your calendar.

Month-to-month, cancel anytime

Pay-per-meeting performance model

Full platform access from day one

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One outbound plan

Dell Norris AI SDR

Full platform access

$450/mo

+ $250 per meeting held

Full-stack outbound for MSP teams. Research, personalized outreach, inbox copilot, video proof, campaign management, one subscription, one performance incentive.

Unlimited lead research and ICP scoring

Multi-channel campaign management

Inbox copilot with AI draft replies

Personalized video outreach

Knowledge base for objection handling

Email account warmup and deliverability

Analytics and funnel tracking

Human-in-the-loop approval workflow

Performance pricing

Platform subscription

$450/mo covers research, campaign management, inbox copilot, video personalization, and reporting.

Qualified meeting fee

$250 applies only when a qualified prospect shows up for a meeting sourced through Dell Norris.

No-show protection

Cancellations and no-shows do not trigger the performance fee, so spend stays tied to meetings held.

How pricing works

Launch with the full workflow, then pay for meetings that happen.

Dell Norris is built for MSP buyers who want the whole outbound system live on day one, not a stripped-down starter lane that needs another upgrade before it performs.

Subscribe at $450/mo

Full platform access, no feature gates.

Configure campaigns

Set your ICP, messaging, channels, and video assets.

Dell Norris runs outbound

Research, drafting, sending, and reply handling stay in motion for your team.

Pay $250 per qualified meeting

The performance fee applies only when a prospect actually shows up on your calendar.

What's included

The full outbound stack, not a partial seat.

Every subscription includes the operating pieces MSP teams need to research, launch, respond, and measure without switching tools or unlocking another package.

Lead research and scoring

Dell Norris keeps prospect lists moving with ICP-fit research, enrichment, and scoring built into the same workflow.

Campaign orchestration

Email, LinkedIn, sequencing, and operational controls live in one campaign view instead of a patchwork of tools.

Inbox copilot

Replies land in a guided inbox with AI draft support so your team can review, edit, and send faster.

Video personalization

Record once, reuse with purpose, and give MSP buyers a more specific proof point than generic outbound copy.

Deliverability coverage

Warmup, sending account hygiene, and reply handling stay connected to the campaigns they support.

Approval and meeting visibility

Human review stays available while Dell Norris tracks qualified meetings and the spend tied to them.

FAQ

Clear terms for MSP teams evaluating outbound.

Dell Norris keeps the pricing model simple so your team can decide based on workflow fit, not on which features sit behind another package.

Why one plan instead of tiers?

Every MSP team needs the full workflow. Gating features behind tiers means your outbound runs at half capacity. One plan means you launch with everything.

What counts as a qualified meeting?

A meeting held with a prospect who matches your ICP and was sourced through the Dell Norris workflow. No-shows and cancellations do not count.

Is there an annual contract?

No. Month-to-month. Cancel anytime. The performance fee only applies when meetings happen.

What if I book zero meetings?

You pay $450/mo for platform access. The $250 performance fee only triggers when meetings land. Zero meetings means zero performance charges.

Start with proof

Generate the MSP preview before you launch.

Review the research quality, messaging, and workflow fit first. When the setup is right, the pricing is simple: $450/mo plus $250 per qualified meeting held.

Generate my MSP preview

Email for help